Introduction
A stand is not all your company’s participation get!  Your company will also receive a whole publicity campaign carefully designed by the PS/ HVACR team to help maximize the business opportunities offered by the exhibition.  The show is promoted extensively across region markets and targeted at trade buyers.  The promotional medium includes the following:-

a)    Advertising
Press coverage and advertising in both trade and associations magazines at both national and international level, closely reinforced by press advertisements and industrial web providers

b)    Direct Mail
An extensive direct mail campaign promotes the show to buyers, decision makers and industry professionals in the region. Focused marketing is targeted at leading buyers and specifies whereby a comprehensive direct mail campaign is conducted months prior to the show.

c)    Email
Emails are sent on a regular basis to an extensive database of the industry professional, promoting the show both locally and internationally to encourage visitors to the show.

Customized EDM (Email Direct Mail) for each and every exhibitor introducing your company’s profile and products (featuring products highlight) to be blasted out to your targeted industries, level of reach and countries besides Vietnam.

d)    Press/Media Relations
Regular press releases and media announcements are dispatched to a comprehensive in-house press database, free listing in the show directory and event supplements carried by supporting associations and media partners. Our PR team maintains close relations with the media & trade publications and disseminates exhibitor’s information for greater publicity

e)    Website
The website is updated regularly within the latest show news, features, activities, industry developments and market opportunities.

Exhibitors’ profile, press releases, products introduction, technology updates, updated regular upon received from exhibitors to create pre-show business matching and dealing before the actual show days.

f)    Online Media
With the convergence of technology and media, the internet is easily accessed by millions of people who are hungry for event news and information. PS & HVACR Vietnam works with prominent related industry portals allowing a wider reach to industry players.

g)    Visitor Tickets
Invitation Tickers will be sent to the target audience, encouraging them to the show. In addition, exhibitors are also entitled to PS & HVACR Vietnam Visitor Tickets for their own buyers’ invite.

h)    Show Directory
The Show Directory is the official on-site guide for exhibition visitors and conference delegates. Reach out to your target market with your entitled listing along with your corporate profile and contact details.

i)    E-Newsletter/Show Preview
During the lead up to the launch of PS & HVACR Vietnam, pre-registered visitors, exhibitors and industry players will receive most updated event news via the PS & HVACR Vietnam E-Newsletter. PS & HVACR Vietnam’s exhibitors can make good use of the newsletter to announce their companies’ latest developments way before the event.